Sydney, Australia, 2153
Joined on April, 2012
Any day in the evening
Up to 45 minutes away at my regular hourly rate
EducationMaster of Commerce ( Marketing and Organisational Development) Univerist of NSW.
ExperienceTutor at Univeristy of NSW.
I enjoy tutoring and engaging with students and inspire their learning and development.
“Professional Program Director and Marketer with a reputation for consistently surpassed project revenue goals and recognised for exceptional performance and professional standards
A highly successful Program Director and Marketing Professional with over 15 years of experience seek to work as an executive team member in a progressive and innovative organisation, through which we can work together as partners to lead, outreach, develop, market and implement programs, and to make a significant contribution to the organisation’s bottom line and its development.
Areas of Expertise
Training and Facilitation
Content and Needs Analysis
Budget Management and ROI
Marketing and Sales Strategic Planning
Sponsorships and Partnerships Development
Industry Specific Research and Analysis
Business to Business Marketing
Business Process re-Engineering
Operations and Event
Channel /Partner Relations
Summary of Attributes
Training, Program Development and Facilitation
Experienced in developing and facilitating training programs in business and organisational development disciplines
Knowledgeable in preparing and facilitating training for various target audiences, including, University Students, Sales staff and Job seekers with disabilities.
Provided individual and group coaching.
Experienced in developing conferences, summits programs and training courses for c-level and senior-level executives in various vertical markets.
Competent in conducting industry and needs analysis in B2B environment and designed and developed executive industry conferences and training programs based on the need’s analysis.
Experienced in developing assessment and training evaluation.
Proficient in conducting primary research via phone interviews, focus group and face-to-face interviews and have conducted over 100 interviews.
Experienced in the designed and implemented business process re-engineering.
Expertise in compliant handling systems, channel management, warehousing and distribution and business improvement processes.
Developed strong skills in setting up new business unit and hiring staff and mentoring existing staff, to transition to a new role in the newly established division and lead the team in achieving targets.
Developed expertise in sponsorships and partnerships strategies
Established extensive knowledge in Business Development in B2B in various vertical markets, including IT, Energy, Financial Services, Government, Health, Pharmaceuticals, and more…
Strong in identifying and delivering competitive market analysis in B2B environment and building a marketing strategy based on the competitive analysis for product and service offerings.
Proficient in developing business-to-business marketing, sales and product strategies in consultation with key business stakeholders.
Experienced in translating marketing and product needs into profitable plans for the business and ensuring successful implementation.
Proficient at designing, developing and delivering marketing, sales and product solutions via a variety of interventions, including, market research, competitive analysis, segmentation profile, needs analysis, partner relationship management and channel management.
Extensive knowledge in various vertical markets, including, Government, Insurance, Financial Services, Emergency Preparedness and Business Continuity, IT- Telecom, Utility, Chemical, Petrochemical, Pharmaceuticals and Biotechnology in the USA, Australia and New Zealand.
Proficient in relationship building, negotiation, fostering sponsorships and partnerships.
Experienced in working in an aggressive sales and marketing environment and the ability to adapt quickly to the different cultural working and organisational environment.
Developed employment path way for clients with disabilities and coached clients to achieve goals within 90days.
Developed tutorials and lessons plans for university students to achieve learning outcomes and received 95% student’s satisfaction.
Contributed to the division government four-star rating, by achieving the highest coaching, training and placement of clients into suitable employment.
Lead Government major Information Communication Congress with budget of over $500,000 and achieved nearly 100% customer satisfaction.
Set up a conference division and identified new markets for the business unit, and lead a team of three sales executives, sponsorship manager, marketing and operations. The division produced conferences for the energy, financial and business continuity markets in the USA and achieved approximately $400,000 in revenue in the first year.
Developed sponsorship strategies and models to suit product development offerings
Identified key business development opportunities by enhancing existing products and exploring opportunities in new markets.
Established direct and Internet marketing strategies and reached the targeted marketing revenue goals 95% of the time.
Produced conferences/ summits and training for C-Level and senior executives in various industries. This resulted in breaking record revenue achievement of over $1million per product developed.
Led comprehensive and aggressive sales strategies for over 20 sales teams to reach the target audience through direct telemarketing sales and achieved an 85% -95% successes.
Identified and produced effective sponsorship strategies for 20 sponsorship team and achieved $200,000 - $500,000 revenue for each of product produced.
Developed product sales training and monitored the sales progress and achieved 65% profit margin on each product produced.
Build and fostered partner relationships with sponsors and business partners. This resulted in repeat business 95% of the time and doubled revenue and profit.
Produced ten (10) conferences, summits annually and completed each project within the 20-40-days project cycle.
Build the IT- Telecommunications training division, to produce and accommodate the training needs of the IT-Telecommunications industry professionals. In the first three months, five products were produced and over $200,000 of revenue was achieved.
Build and implemented the customer response centre across five regional offices.
Designed and implemented the central warehousing and channel partners program to 370 channel outlets.
Developed and implemented business competitive intelligence system across five regional offices.
Established and reviewed and implemented annual marketing plans.
Directed 8 staff members who directly reported to me. These included, five producers, two operational managers and marketing manager
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